Paid Search is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through paid advertising.
Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Social Media Marketing is a form of internet marketing that utilizes social networking websites as a marketing tool.
Conversion Rate Optimization is a system for increasing the percentage of visitors to a website that convert into customers, or take a desired action on a webpage.
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).
Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.
Display advertising refers to advertising that incorporates text, logos and pictures or images positioned on a website or search engine.
Retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.